Paul Annett

Paul is a digital product designer, and is currently Creative Lead on transactions at the Government Digital Service.

He was previously at Clearleft, and is the star of Youtube’s most popular magic video. He lives in Berkshire with two kids, two cats, and one wife, and occasionally blogs at

Designing for Everyone

The UK Government is revolutionising the way the they create and deliver digital services, and the way people interact with public services online – starting with the public beta of GOV.UK

Paul will discuss the approach the new digital team uses to redesign interactions between citizens and the government, and their design principles that ensure that user needs are always the top priority. They face big and often unexpected challenges, and have had to unlearn some web design home-truths in their quest to make a site that will truly work for everyone.

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